Web design is evolving more and more each day. The limits have always been pushed, based on the period. That’s why, if the visual appearance of a website is not constantly updated, over time, it will start to look outdated, which could turn visitors away instead of attracting them.

Thankfully, there are enough tools that can make our lives easier when it comes to managing a website and keeping it up to date. Thus, with the improvement of technology and digital platforms, new visual opportunities have appeared for the purpose of customizing the messages that are sent.

1. Asymmetric layouts

Most websites nowadays use symmetric layouts. There are a lot of examples where symmetry is preferred over asymmetric layouts. In the case of websites that also contain articles, symmetric layouts are usually used, so that all the elements attract equal attention from the readers. However, asymmetric elements can become more efficient if one wants to make them the main focus on a page.

An asymmetric design is used to scale the content of the website based on its importance. Using a visual hierarchy is just one model that can be used to organize information differently on a page.

National Geographic Website

2. Unconventional color palettes

Most websites either use different shades of the same color, or complementary colors. However, if you want to break the pattern, using an unusual color palette could prove successful.

Barovier Website

For example, social media platforms Facebook and Twitter use a combination of blue, black and white, where the predominant color, blue, can sometimes come in different shades. An unwritten rule of web designers states that any good design uses one predominant color. The main reason for using a color palette that is so familiar is to make platforms visually accessible to as many users as possible.

A recent trend that has started to take hold is to use saturated color palettes. In addition, one may come across layouts where several saturated colors were used in order to emphasize certain details, such as a text or product.

Bershka Website

3. Creative fonts

Just as one can see that a lot of platforms have used color combinations that are as easy to assimilate as possible, a lot of websites do the same thing with fonts. That’s why websites that ”play” at creation can really stand out when it comes to fonts.

Fonts that use several colors and sizes are more likely to make us remember a certain message. It’s important to mention that not anyone can receive such a message fast enough. That’s why this solution can turn out to be a doubled-edged sword.


4. Microinteractions

A few years ago, it was almost impossible to find a website that didn’t feature at least one animation. Even if one might say that they made an impression, they made the page load slower, and thus ended up doing more harm than good.

The possibilities of interacting with websites have evolved over time. At the moment, so called micro moments can be used as part of user-oriented actions, such as clicking on a certain field on the page to open something else, moving an element of the website, etc. The great advantage of these micro moments is that they give the website a dynamic appearance and prolong the user’s digital visit.

Packwire Website

5. Maximalism

The minimalist design was all the rage a few years ago and is still used by most platforms. In some cases, such as care products, watches, shoes, a minimalist appearance of the website is very fitting and emphasizes the essential aspects. Or like we at the agency like to say: “Less is more”.

It takes a lot of courage to use maximalism, because there’s a very fine line between a successful functional design and tackiness. For this trend to work perfectly, there has to be some order to the chaos that you create.

Asia Street Food Website

It’s important to make sure that it’s easy for visitors to find the information that they’re looking for. A good method of optimizing the use of maximalism is to use contrasts. Various color shades or even different colors can be enough to create the desired effect, so that certain aspects that are more important than others are emphasized.

Over time, trends change with the appearance of new designs or new ways of framing online content in order to pique visitors’ interest or get them to return to the website time and time again. Keeping up with design trends is an activity that has preoccupied people for centuries, but in the age of speed, web functional digital design has become a standard, because, just like we’re interested in visual appearance when it comes to fashion or cars, that’s also what captivates us in the digital environment, where we spend hours each day.  

Want to find out more about the trends in digital design or about how creativity can help your business? Contact us and we’ll tell you more.