The Euromaster company is part of the Michelin group, one of the main players in the tires market. With a complex structured national organized on multiple levels, encompassing the value-added services for owners of cars.

We wanted the consumers to interact with the brand in a smart experience-from the first click until the confirmation of scheduling in calendar, in one of the 25 service centers in Romania. That was our role for winter tire digital campaign, so we crafted a lead generation process, only in digital media. We did performance marketing and it worked!