Task automation nowadays

Nowadays, automation is a word that everyone values. On one side, the persons who use it and are aware of the latest innovations acknowledge its merits. On the other side, the persons who see it from the outside somewhat understand how important it is. Therefore, at one point, we are all going to implement automation systems.

Automatizarea Proceselor in Social Media

With regard to social media, even if no day is exactly like the one before, there are many aspects where a need for process automation is felt. Especially when it comes to repetitive tasks, such as daily communications on social media. Even if the posts themselves are not the same, the tasks are, which is why automation is necessary in order to save precious time.

Thus, a lot of online apps that make life easier have appeared. Therefore, in the lines below we are going to discuss the three most important task automation platforms for social media.

1. Buffer

It was created in 2010 in Birmingham, UK, by Joel Gascoigne and Leo Widrich. At first it was an app created only for Twitter. In 2013, the platform had one million subscribers, which is when it started to integrate the other social networks as well.

Buffer is a platform that allows you to schedule your posts on most social networks, such as Facebook, Instagram, Pinterest, Twitter, Google Plus and LinkedIn.



The platform provides you with data on the best moment to post on a social network and, in addition, you can analyse how efficient the posts were. Therefore, it’s more like a social media management platform.

It’s designed to answer various questions. The best time to post on a social network or how efficient a certain post was are only a few of them.

Buffer is more like a social media management platform, especially due to the fact that the data is provided individually per post, not for an entire account.

Who makes up Buffer’s target audience?

We can say that Buffer’s target audience consists in small businesses that feel the need to automate the social media process.

2. Hootsuite

It was created in 2008 by a Canadian programmer named Ryan Holmes, that had initially developed the Invoke company.

Hootsuite covers a larger number of social networks than Buffer. You can practically be present on all your favourite networks at the same time through a mobile or desktop feed.



Hootsuite is largely an interface between you and the users following the accounts that you are in charge of and the data provided in real time helps you stay on top of the latest updates on the networks or sites that you are in charge of.

That’s why Hootsuite is a more comprehensive social media management platform than Buffer. The fact that you can interact with your followers through it is one of the best benefits offered by the app.

Who makes up Hootsuite’s target audience?

Hootsuite’s target audience consists in medium and large businesses that need to be aware of what is happening on a macro level on social media, thus optimizing the entire social media process.

3. Zapier

It was created in 2012 in Columbia (Missouri) by Wade Foster, Bryan Helmig and Mike Knoop. Their project was initially refused in 2011, but it received a capital injection from the Columbia StartUp Accelerator in the summer of 2012. In the autumn, the company relocated to California’s technological hotspot (Mountain View), where its ascent started.

It’s a platform with an extremely high performance that automates the process of transferring content from one network to another, including numerous platforms, such as Facebook, LinkedIn, Instagram, Youtube, WordPress, Asana, Dropbox or Office 365, and the number of integrations is rising as we speak.

It’s a decisive help to businesses in the automation of their Social Media and Email Marketing processes or even in the automation of advanced day to day aspects, such as updating the RSLA audiences in Google Adwords campaigns, integrated with the CRM that you use.



The transfer of information from one platform to another is an extremely simple process. The repetitive task between the two platforms is called Zap. In order to work, Zapier needs at least two components: a trigger app and another app that operates it and transfers the information. The process can continue by automating more steps.

Zapier is a platform through which you manage your Social Media activities (and so much more). It’s more complex than Hootsuite, as it integrates more social networks with other platforms, with visibly less effort.

Who makes up Zapier’s target audience?

In conclusion, we can say that Zapier’s target audience consists in medium and especially large businesses that want to save time in order to create the most efficient online content, by automating most of their processes, including the Social Media process.

After all, on social media, the job is never done. There’s always something more to do. However, by using automation, we can make our job easier. Content creation can be our number one priority and, therefore, the creative level is going to increase significantly.

Now accessing data is even easier

The solutions that we discussed above are used and recognized by millions of users worldwide. Now all you have to do is decide which one is the best for you and your business and check whether all of your processes are GDPR compliant.

Even so, we know that not all businesses have a digital department and that the implementation of automation platforms takes a long time and requires a sustained effort and a lot of attention.

We also know for sure that outsourcing is a great fit for most businesses that want to optimize the time that they waste on too many recurring daily activities, so that using the services of a digital agency that can develop and implement an automated Social Media management process can be an intelligent investment.

Want to save time? Ask us for an offer that we can customize and develop the Social Media process automation for your marketing department together!